Bringing a Big Data Approach to Making Social Media Actionable
We are a team who has spent years solving big data problems. As we looked at the social media landscape, we recognized the enormous value that companies can gain from social media. Not only are companies able to attract millions of fans, but also they can create trusted social relationships with those fans – and then apply the insights captured from those relationships to interactions across marketing channels.
The value of great data has been proven time and time again – personalization and relevance work. Digital marketers have achieved success using web behavioral data, purchase history, and other CRM data to target cross-channel communications. Today, social networks have created a massive new source of rich, real-time, accurate data about who customers really are. But until now, marketers have not had a good way to put that data to use.
Collecting, storing, and analyzing opt-in social information is a difficult task that involves extensive computations on terabytes of data. We have built a cloud based solution that takes the complexity out of social customer analytics and makes it simple to use for companies of all sizes. And we have focused on giving consumers control over information sharing and on taking into account their concerns about privacy.
What an Industry Expert Says About CalmSea
The opportunity offered by social media goes well beyond using it as a mere communication or advertising channel. The real value comes from engaging consumers directly in the building of your brand and leveraging the tremendous depth of information they choose to share with you. This deep customer knowledge can be used to improve marketing performance in all channels.
Julian Chu, Vice President Digital Marketing and eCommerce,
Castanea Partners and former Head of eCommerce, PUMA North America