Opt-in Social Data is Powering the Next Wave of Targeted Campaigns
The data shows that personalization works – that people are much more likely to respond to a message that speaks to their needs and interests. Social data—what people share about themselves in their social profiles—offers an incredibly rich source of information about what your customers want. And they are willing to share these profiles with the companies they trust. Now, all you have to do is ask.
CalmSea makes it easy for you to use opt-in social data to deliver sophisticated, targeted emails and other marketing campaigns to your customers. Our customers have seen 100%+ higher open rates and 50%+ higher click through rates from deploying these strategies.
With CalmSea’s solution, you can:
- Cut through the noise and focus on the customers who are most likely to respond to a particular campaign
- Employ innovative event-based targeting, using information, such as the timeline, to target precisely
- Build personalized relationships that reduce opt-out rates
Send your customers a special offer for their birthdays. Remind customers with kids about Grandparents’ Day. Spread the word about a new line of shoes to your customers who like soccer. Send an email to those customers who also shop with the competition. Get to know your customers and build campaigns that resonate.
Our 100% opt-in approach to social data means that your customers choose the level of personalization they want from you. We manage the opt-in process so that you can focus on targeting while giving your customers the transparency and individual control that they expect.