Social Relationships Drive Better Marketing Performance
Social media is transforming the relationships that companies have with their customers. Using Facebook and other social networks, consumers are increasingly willing to share more information than ever before with the companies they trust in exchange for better, more relevant and more personal interactions. This opt-in social data is insightful, accurate and very up-to-date.
CalmSea gives digital marketers a way to tap into this rich pool of social profile data to connect more deeply with their customers and improve campaign performance.
With CalmSea, you can:
- Make your emails social, giving your customers a fast, easy way to share your messages with their friends
- Target your communications in a smarter way – based on customers’ interests, life events, and other attributes in their social profiles
- Perform deep customer segmentation using our social customer analytics